Sound Ventures is investing in the startup that lets individuals bet on e-sports.

Unikrn is focusing on a new dimension for e-sports: letting consumers bet real money on the outcomes of these video game competitions. One of the ways the company makes money today is through its betting arm (if you lose your bet, you lose your money and it goes to the company). It also generates revenue from its roughly 10 million users through ads on its site, according to Sood.